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Get to Know Beauty of Joseon
Learn more about Beauty of Joseon, from our brand story, to our Hanbang-rooted formulas, to our best-selling K-beauty products.
Find Your Finest Hanbang: Pine Trees
If you’ve visited a forest in Korea, you might have noticed that they have quite a few evergreen trees. Among the evergreens, pine trees are a long-held favorite of those...
Grand Re-opening of BOJ Samcheong Flagship Store
Crowded alleys filled with excited tourists, souvenir stores near Samcheong-ro that have hundreds of cute trinkets, or traditional hanok with a mesmerizing city view. What comes to mind when you...
Small Happiness Wallpaper_December
The theme of December's wallpaper is Dongji Patjuk, a soup made of red beans and rice. Dongji is the winter solstice in December that marks the longest night and shortest...
Small Happiness Wallpaper_November
Even though it’s November, the weather has gotten chilly earlier than usual, so we already feel that year-end atmosphere around the corner. There are Christmas trees in the windows and...
How to Treat Your Oily Skin
Have you ever wondered why your skin gets greasy and shiny? Usually, the skin gets oily because sebaceous glands all over your face produce oily substances to protect and hydrate...
Small Happiness Wallpaper_October
We would like to introduce you to our October wallpaper filled with the rich autumn atmosphere. For October, we created an image filled with golden rice grains about to be...
Conseils de BOJ : Comment prendre soin d’une peau terne
L'automne approche à grands pas ! On le sent arriver, non seulement à la vue, mais aussi sur la peau. Avec la sécheresse automnale, le teint peut devenir terne. Ce...
Small Happiness Wallpaper_September
The Small Happiness Wallpaper for September Depicts a Basket Full of Chuseok. Chuseok, also known as Hangawi, is known as Korean Thanksgiving Day and one of the major holidays...
Conseils spécifiques pour les soins de la peau après-soleil
L'été touche à sa fin et les vacances estivales sont bientôt terminées. En cette période de reprise des cours et du travail après de longues vacances, il est fréquent d'avoir...
Guide complet du nouveau sérum Light On : Centella + Vita C
Avez-vous déjà acheté un sérum à la vitamine C pour raviver votre teint terne ? Beauty of Joseon vient de lancer un nouveau sérum qui illuminera votre peau grâce à la...
Small Happiness Wallpaper_August
We are featuring a tiger as the theme for the Small Happiness Wallpaper for August. Among the animals often depicted in Korean folk paintings, the tiger is the...
Small Happiness Wallpapaer_July
It’s officially Summer! For July's wallpaper, 'Chaekgeori', a traditional style of Korean painting, was reinterpreted to give off a summer vibe. Chaekgeori, which is well known to be the favorite painting...
Skip-care Your Skin with Ginseng Moist Sun Serum
Beauty of Joseon newly launched Ginseng Moist Sun Serum this May. So today, we want to talk about this new sun serum that will give you a glazed bagel look...
Small Happiness Wallpaper_June
We believe a lot of Beauties have been waiting for this month’s new small happiness wallpaper. We apologize for the delay. The theme for the June wallpaper is plums. Do...